To help you familiarize yourself with the features of the CMA Member website, we have included links to some of the more commonly used areas of the members' only website.

You will find links to:

• Regulatory Affairs
• Member communications
• Education and Event Calendars
• Membership benefits information and FAQs
• Research and Marketing Resources

Please note that you must create a login and be logged in, in order to access some of the areas listed below. If you have not yet created your login, be sure to visit Getting Started with CMA to learn how to set up your access.

1. About CMA Membership
   • About CMA – Who is CMA?
   • CMA Benefits at a Glance – printable quick reference benefits sheet (PDF)
   • CMA Membership FAQ’s – answers to some commonly asked Membership inquires
   • Membership Brochure – PDF coming soon
2. Member Communications
   • Current and past Weekly Watching Brief - a weekly summary of key industry developments
   • Current and past Member Bulletins & Briefings - important industry issues that may affect member businesses
   • Current and past e-Communicator Newsletter - published 10 times a year, keeps members up-to-date on the projects CMA is undertaking
   • Current and past B2B Alerts - a periodic online newsletter that highlights issues of particular interest to B2B marketers
   • CMA News Releases – marketing related news articles
   • CMA Marketing Blog – valuable resource for networking and discussion
   • Government submissions – read CMA’s submissions to federal and provincial governments and relevant regulatory bodies regarding public policy issues
3. Marketing Resources
   • Marketing Related Articles – cover a broad spectrum of topics in all channels of marketing
   • Case Studies - showcase Canadian marketing efforts, providing insights into marketing strategies, tactics and results
   • White Papers & Reports - sourced or produced by CMA's Marketing Councils, with a focus on industry trends, best practices, strategy, benchmarking and insights into current issues and challenges
   • Marketing FAQ’s – focused on direct marketing, marketing technology, database intelligence
   • Marketing Guides - published by marketers for marketers - important primers on e-mail marketing, building a database and "how to" measure fundraising campaigns
   • Glossary of Terms – compiled by several of CMA's Marketing Councils to help you quickly find definitions of common terms
   • CMA Book List - add your review to a title listed, comment on any of the reviews posted, or add a new title and review
   • CMA Publications - includes studies on privacy, profitability, loyalty, client satisfaction with the marketing communications industry
4. Regulatory Affairs
   • CMA Code of Ethics and Standards of Practice - CMA’s Code of Ethics is compulsory for members and as such is a comprehensive regulatory framework governing member’s conduct
   • CMA Regulatory Guides - Created to assist member organizations to better understand their important obligations under the Code of Ethics, providing practical, how-to information relevant to today’s marketing channels, technologies and practices
   • Privacy – Information on Federal and Provincial legislation regarding the handling of personal information
   • Telemarketing – Information on the National Do Not Call List and new telemarketing rules
   • E-marketing – Information on spam and opt-in issues and email best practices
   • Postal Relations – Information on the marketing mail industry, processes and pricing
   • Consumer Protection – Information regarding Federal and Provincial consumer protection laws
5. CMA Education & Training
   • Event Calendar – CMA Conferences, Seminars, Roundtables and Breakfast sessions at a glance
   • Professional Marketing Certificates – Learn how to achieve your Canadian Marketing Specialist designation
   • Professional Marketing Certificate Course Calendar – CMA Certificate course start dates and locations at a glance
   • National Convention & Showcase Forum – Canada’s largest Marketing Convention
   • CMA Awards and Gala – CMA Awards Celebrates results-based marketing, and is the biggest and most prestigious marketing awards event in Canada
   • In House Training - CMA will adapt any course from our existing programs, or create entirely new seminars or curriculum specifically tailored to your unique staff needs
6. Membership Directory and Buyer's Guide
   • Online Membership Directory – updated regularly throughout the year
   • Membership Directory Advertising Opportunities – pricing and specification information for directory advertising
7. CMA Member Logos
   • Look for the Logo Program – Build consumer confidence and business credibility by displaying the CMA member logo on websites, marketing materials etc.
8. Volunteer Opportunities
   • CMA Marketing Councils - CMA has eight active Councils that explore the various issues affecting marketing professionals
   • Speak at a CMA event – CMA seeks qualified, knowledgeable, and dynamic speakers for a variety of marketing based events
9. CMA Sponsorship Opportunities
10. CMA Advertising, Marketing and Sponsorship Opportunities
    • CMA Sponsorship Opportunities – learn how to reach your target audience, meet your corporate goals and restate your commitment to excellence in marketing.
    • CMA Website Advertising – These valuable spaces are a new and unique way to reach the marketing community and get your message recognized.
    • CMA Buyer's Guide and Source Book Advertising – reach powerful, influential marketing professionals in the CMA Buyer’s Guide and Source Book. Check out the advertising opportunities in the all-new marketplace section of the print directory or gain exposure by purchasing a category heading in our online directory.
    • E-Communicator newsletter advertising – Reach valuable decision makers in the marketing industry by advertising in the Canadian Marketing Association’s monthly e-newsletter.
11. CMA Staff Contact Information